Dashboard

Overview

The Dashboard provides a comprehensive view of your WhatsApp business operations. Monitor key metrics, track conversations, and stay on top of your messaging activities.

Key Metrics

Total Messages

Track the total number of messages sent and received across all your WhatsApp accounts.

Active Conversations

Monitor ongoing conversations with your customers in real-time.

Campaign Performance

View the success rate and engagement metrics of your bulk messaging campaigns.

Chatbot Analytics

Analyze how your automated responses are performing.

Features

Custom Widgets

Build your own analytics widgets to track the metrics that matter most. Click Add Widget to open the widget builder.

Each widget is configured with:

• Name — a label displayed on the dashboard
• Data Source — choose from messages, contacts, campaigns, transfers, or sessions
• Metric — count, sum, or average
• Display Type — number card or chart
• Chart Type — line, bar, or pie (when display type is chart)
• Group By — break down chart data by a field value (when display type is chart)
• Filters — narrow results by field conditions (e.g., status equals “failed”)
• Color — visual accent for the widget
• Share with team — make the widget visible to other users in your organization

Widgets can be edited or deleted by their owner using the icons that appear on hover.

Group By Charts

When creating a chart widget, select a Group By field to split the data by distinct values of that field.

Chart Type	Without Group By	With Group By
Line	Single line over time	Multiple lines — one per group value
Bar	Bars over time	Bars for each group value
Pie	Slices over time	Slices for each group value

Available group-by fields per data source:

• Messages — status, direction, message_type, whatsapp_account
• Contacts — whatsapp_account, is_read
• Campaigns — status, message_status (aggregates sent/delivered/read/failed counts)
• Transfers — status, source
• Sessions — status

For example, a pie chart on the campaigns data source grouped by message_status shows slices for sent, delivered, read, and failed message totals across all campaigns in the selected period.

Time Range Filters

Filter your metrics by different time ranges:

• Today — view metrics for the current day
• Last 7 days — week-over-week comparison
• Last 30 days — monthly overview
• This month — calendar month to date
• Custom range — select a specific date range with an interactive calendar

All widgets and dashboard metrics reflect the selected time period. Number widgets also show a percentage change compared to the previous period. Your filter preference is saved locally and persists across sessions.

Agent Analytics

The Agent Analytics page provides performance metrics for your support team, including transfers handled, active conversations, average resolution time, queue time, and break time. It also shows transfer trends over time, conversation source breakdowns, and agent-by-agent comparisons.

Quick Actions

Access frequently used actions directly from the dashboard:

• Send new message
• Create campaign
• View recent conversations
• Access settings